Thursday, February 4, 2016

Real Marketing

A wonderful quote from Allyn Lewis's blog article "The Mental Cost of Owning A Business That We Need to Talk About"

"Being a human is a far more powerful way to market your brand than any Facebook Ad, finely executed sales copy, or super high profile press placement will ever be. Being authentic is a long term strategy. It’s not a fast track to a few quick sales like other methods. It’s the foundation of a successful creative entrepreneur. When people can trust, relate, and connect with you, in time, they will buy ANYTHING you tell them to."

That's it. Think about it.

3 comments:

  1. Thank you for this, Honora. Could not agree more. Marketing, deep down, is about connecting with people in a meaningful way. And it is 100% the best long term strategy.

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